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Privacy Policy

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Privacy Policy

Effective Date: June 26, 2025

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Your Privacy Matters to Us

At New Directions of NWA PLLC, we are committed to protecting your privacy and the security of your personal and health information. This Privacy Policy explains how we collect, use, and protect the personal information you provide to us through our website, especially in connection with our weight loss and hormone replacement therapy (HRT) services.

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1. Information We Collect

  • Personal Information: Name, email address, phone number, mailing address, date of birth, email address.

  • Health Information (PHI): Information related to your medical history, medications, treatment plans, and other data that may be considered protected health information under HIPAA

  • Technical Information: IP address, browser type, device type, and pages visited, via cookies and similar technologies

2. How We Use Your Information

  • Provide and coordinate care, including weight loss and HRT treatments

  • Respond to inquiries and schedule appointments

  • Maintain records in accordance with applicable laws

  • Improve website functionality and user experience

  • Send occasional communications (only if you’ve opted in)

3. Protection of Health Information (HIPAA Compliance)

  • We are a HIPAA-compliant healthcare provider. Any medical or health-related information collected through this website is protected by the Health Insurance Portability and Accountability Act (HIPAA). We implement physical, technical, and administrative safeguards to protect your protected health information (PHI).

4. Sharing of Information

  • We do not sell, rent, or trade your personal or health information. We may share your information with:

  • Authorized personnel for treatment or operations

  • Third-party service providers under HIPAA-compliant agreements

  • Government authorities if required by law (e.g., public health reporting)

5. Use of Cookies

  • We may use cookies or similar technologies to collect data about how you interact with our website. This helps us improve usability and performance. You can manage cookie preferences through your browser settings.

6. Your Rights

  • Access your health information

  • Request corrections to your data

  • Request restrictions on certain uses or disclosures

  • Request a copy of this privacy policy or your health records

  • To exercise these rights, contact us at: info@newdirectionsofnwa.com

7. Third-Party Links

  • Our website may contain links to third-party sites (e.g., labs, supplement vendors). We are not responsible for the privacy practices of these sites.

8. SMS Policy

  • By providing your mobile phone number, you consent to receive SMS messages from our clinic regarding appointments, services, and important updates. Message and data rates may apply. Message frequency may vary. You can opt out of receiving SMS messages at any time by replying “STOP” to any message. For help, reply “HELP” or contact us directly. We will not share your mobile number with third parties for their marketing purposes.

9. Updates to This Policy

  • We reserve the right to update this policy. Any changes will be posted on this page with a new effective date.

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